Google rank tracking, with a clear next step.
Follow the keywords that matter, understand their movement and turn saved search data into a focused plan for your website.
One workspace for the ranking questions you ask every day
Which keywords moved? Which page is appearing in Google? Has an improvement lasted? SerpToday connects a keyword table, saved search results and ranking history so you can answer those questions in the context of a project.
Each project holds one website or specific page and one fixed country, language, and device. That consistent setup makes it easier to compare your observations without mixing different search environments.
Google SERP tracking
Check organic positions in the first 100 Google results. See the ranking URL alongside the keyword and compare it with the first saved result.
Daily ranking history
Active keywords within your plan receive daily automatic checks, including Free Forever. Follow individual keywords or the average of ranked keywords in a chart covering up to the last 365 days.
AI Analysis on demand
Open an analysis for a keyword to review its landing page, saved search results and available page evidence. A saved report opens again without using another analysis.
Move from a list of keywords to a working view
Add keywords in a batch and their initial checks start after saving, subject to account access and available search allowance. Results appear as individual checks finish. Use the search and project filters to focus the table, or collect important keywords in Favorites.
- Compare Start, Rank, 1 day, 7 days, 30 days and Life where saved observations are available.
- Open a keyword chart to investigate a change; open the saved Google results to see the surrounding results.
- Select keywords to copy, refresh or delete, with manual refreshes counted against the account allowance.
- Choose which table columns to display in Settings; the Rank column stays visible.
Get recommendations tied to the page that ranks
AI Analysis uses the keyword, ranking history, saved SERP and page content that the system can retrieve. Its report separates observed facts from possible explanations and prioritizes suggested changes. Depending on available evidence, it can address search intent, titles, descriptions, headings, content gaps, internal links and structured data.
The report identifies unavailable information. It does not invent search volume, backlink counts or competitor authority scores. Re-analyze requests a new report and uses another unit from the shared monthly AI allowance.
Keep useful records and control active work
Export keyword data as CSV for your own analysis or reporting. Archive a project when it no longer needs monitoring: its saved records remain available and its keyword checks stop. Deleting keywords removes them rather than moving them into an archive.
Your plan defines stored keyword capacity, including archived keywords, and account-wide allowances. Review the live plan comparison for current project, manual refresh and monthly AI limits. Search request allowance and subscription activation are confirmed separately.
Compare competitor rankings for the same search
Your search competitors are the pages appearing for the keyword you want to win, which may differ from your business competitors. Compare the same country, language, and device, then inspect the ranking page rather than assuming a competitor homepage explains its position.
In Competitors, choose your project and keyword to review the saved competing results. Look for differences in page purpose, useful information and the next action offered to the reader. A higher position alone does not establish why a page ranks.
Choose your next SEO task
Use the workflow that matches your question. Start with a small keyword list, keep the search settings consistent and connect each observation to the page you can actually improve.
Start with one website and the searches that matter.
Create your account, set up a project and build a ranking view around your own priorities.
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